The Implementation of Tourism Wellness in Increasing Guest Satisfaction at The Westin Resort & Spa Ubud, Bali

Dewi, Ni Kadek Juliana and Elistyawati, Ida Ayu and Susanto, Budi (2022) The Implementation of Tourism Wellness in Increasing Guest Satisfaction at The Westin Resort & Spa Ubud, Bali. Repositori Politeknik Negeri Bali.

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Abstract

This research was conducted with the aim of knowing the implementation of the tourism wellness that is being carried out and its effect on guest satisfaction who stays at The Westin Resort & Spa Ubud, Bali which is the main brand of the hotel. The theoretical basis in this study uses relevant theories, namely about wellness tourism and guest satisfaction. The data collection was using interviews, literature studies, observations and questionnaires which were processed using qualitative descriptive data analysis techniques according to Miles and Huberman (1984) and the Likert scale was used to measure how well the implementation of the wellness concept had been carried out and to determine guest satisfaction on the implementation of the wellness concept that has been carried out. The results of this study indicate that the application of the 6 pillars of wellness concept is very important and has been carried out well by the employees of The Westin Resort & Spa Ubud, Bali. In line with this, the perception of staying guests also stated that they were very satisfied with the facilities and wellness services provided by the hotel, where the average guest satisfaction reached 87,16% (very satisfied). Keywords: implementation of wellness tourism, guest satisfaction

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