Implementation of Green Practice on Guest Satisfaction at Hotel Le Grande Bali

Indriani, Ni Kadek Dwi and Armoni, Ni Luh Eka and Nadra, Nyoman Mastiani (2022) Implementation of Green Practice on Guest Satisfaction at Hotel Le Grande Bali. Repository Politeknik Negeri Bali.

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Abstract

This study aims to analyze how the effect of green action, green food, and green donation on guest sat-isfaction at Hotel Le Grande Bali. Data collection methods used were observation, interviews, question-naires, and literature study. The number of re-spondents in this study amounted to 70 guests who had stayed at Hotel Le Grande Bali using the accidental sampling method. The data analysis technique used is multiple linear regression analysis. Before conducting the analysis, the validity and reliability tests were conducted on the questionnaires distributed to the respondents. Based on the results of the t-test that has been carried out, it is concluded that the three independent variables partially have a positive influence on guest satisfaction at Hotel Le Grande Bali. This is evidenced by the results of t-count > t-table, namely the green action variable is 2.156 > 1.99656, the green food variable is 3.841 > 1.99656, and the green donation variable is 4.083 > 1.99656. Based on the results of the F test, the three inde-pendent var-iables simultaneously have a positive influence on guest satisfaction at Hotel Le Grande Bali. This is evidenced by the significance value of F of 0.000 <0.05. Based on the results of multiple linear regression analysis, the regression coefficient of X1 is 0.201, X2 is 0.380, and X3 is 0.642. Thus, the third variable, namely green donation, has the most dominant effect on guest satisfaction. 1. With the positive influence of green practice (green action, green food, and green donation) on guest satisfaction, the Hotel Le Grande Bali must implement the application of green practice in order to increase guest satisfaction. This is because a hotel that pays attention to the environment can be an added value for guests who want to stay. They assume that the hotel cares about the environment, so that it will create a positive reputation in the minds of consumers.

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