Pro-Environmental Behaviour, Sustainable Inteligence on Sustainable Tourism at Serangan Tourism Village, Bali

Anggana, I Putu Surya and Budarma, I Ketut and Ernawati, Ni Made (2022) Pro-Environmental Behaviour, Sustainable Inteligence on Sustainable Tourism at Serangan Tourism Village, Bali. Masters thesis, Politeknik Negeri Bali.

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Abstract

Pro-environmental behavior is about how to behave to minimize the negative impact of nature as well as the tool to the sustainability of the destination. This is closely related to sustainable intelligence than visitors who concern about the environment. The aim of this study is to analyze the effect of Pro- environmental behavior, sustainable intelligence on sustainable development in Serangan tourism village. The sample was taken by a nonprobability sampling of 120 respondents who has visited Serangan Tourism Village. The data was collected in the parking, for the respondent who has visited Serangan Tourism Village, by distributing the questionnaire. The questionnaire items in this study were measured on a five-point Likert Scale where 1_strongly disagree and 5_strongly agree. The result of the study can be seen in the ttest that Pro-environmental behavior has a significant influence on Beta (Y) or Sustainability Tourism (Y). with the tcount 7,562. Sustainable Intelligence has a significant influence on beta (Y) or Sustainability Tourism (Y) with the tcount 2.461. The Fcount value is 68.241 means Pro-environmental behavior (X1) and Sustainable Intelligence (X2) have a significant effect on Sustainability Tourism (Y). The contribution of Pro-environmental behavior (X1) and Sustainable Intelligence (X2) have an effect of 53.1% on Sustainable tourism (Y), while 46.9% is influenced by other variables not examined. Based on the resulting model, it can be recommended to be followed up so that the implementation of sustainable tourism can immediately be carried out with the support of professional behavior and sustainable intelligence in Serangan Tourism Village.

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