Pengaruh Green Product, Perceived Quality dan Health Awareness terhadap Minat Beli di Restoran Impiana Private Villas Seminyak

Sukarmajaya, I Made and Ginaya, Gede and Nadra, Nyoman Mastiani (2022) Pengaruh Green Product, Perceived Quality dan Health Awareness terhadap Minat Beli di Restoran Impiana Private Villas Seminyak. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

Buying interest is something related to consumer plans to buy certain products, as well as how many units of product are needed in a certain period. The formulation of the problem and the purpose of this study was to determine the effect of green product, perceived quality, and health awareness on buying interest. The research was conducted at Impiana Private Villas Seminyak Restaurant. The population of this research is all visitors at Impiana Private Villas Seminyak in 2021 as many as 90 people. The sample in the study was 90 people. The data collection methods used were observation, interviews, questionnaires, and literature study. The data analysis techniques used are Validity, Reliability, Classical Assumptions, Multiple Linear Regression, Coefficient of Determination, t-test and F-test. Based on the research results, the results obtained are: (1) green product, perceived quality, and health awareness have a positive and significant effect on buying interest, where the calculated f value is 81.281 and the significance value is 0.000. (2) green product has a positive and significant effect on buying interest, where the t-count value is 4.160 and the significance value is 0.000. (3) perceived quality has a positive and significant effect on buying interest, where the t-count value is 3.219 and the significance value is 0.002. (4) health awareness has a positive and significant effect on buying interest, where the t-count value is 4.279 and the significance value is 0.000. (5) green product, perceived quality, and health awareness affect buying interest by 73%.

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