Wardani, Putu Sri (2025) Strategi Promosi Berbasis Sostac untuk Meningkatkan Brand Awareness CV Nirwana Dewata melalui Instagram. Undergraduate thesis, Politeknik Negeri Bali.

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Abstract

This research aims to examine the application of the SOSTAC analysis framework in Instagram-based promotional strategies at CV Nirwana Dewata and its impact on the growth of customer numbers. Using a qualitative method, data were collected through interviews, observations, and documentation from both primary and secondary sources. The analysis was carried out using the six stages of the SOSTAC model (Situation Analysis, Objectives, Strategy, Tactics, Action, and Control) to design, implement, and evaluate digital promotion in a comprehensive manner. The findings show that the SOSTAC-based strategy helped establish a more structured foundation for digital promotion and enhanced the company's brand awareness. The theoretical implication extends the use of SOSTAC to the export sector, while practically, the strategy resulted in the creation of new digital assets and increased audience engagement. It is recommended that the company manage its social media consistently so that the designed strategy can continue to grow and deliver long-term impact.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: SOSTAC, Digital Marketing, Instagram, Brand Awareness
Subjects: Ilmu Sosial Humaniora > Ilmu Sosial
Divisions: Jurusan Administrasi Bisnis > Prodi D4 Manajemen Bisnis Internasional > Skripsi
Depositing User: Putu Sri Wardani
Date Deposited: 04 Sep 2025 14:57
Last Modified: 04 Sep 2025 14:57
URI: https://repository.pnb.ac.id/id/eprint/19065

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