Product Development Feasibility Study at Swarga Suites Bali Berawa

Sanjaya, Gede Bimbi (2025) Product Development Feasibility Study at Swarga Suites Bali Berawa. Masters thesis, Politeknik Negeri Bali.

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Abstract

This research aims to design and evaluate a feasibility study model for product development in the Swarga Suites Bali Berawa expansion project, utilizing the POAC (Planning, Organizing, Actuating, Controlling) managerial framework and the Ansoff Matrix strategy. The primary focus is to formulate a systematic approach for obtaining owner approval for hotel development on newly acquired land. The proposed model comprises five integrated phases: planning, organizing, actuating, controlling, and final output presentation. The process began with a comprehensive feasibility study covering market, financial, technical, and environmental dimensions. Supporting documents included a market research report, SWOT analysis, cost estimations, environmental compliance files (PBG, DLHK), organizational structure, and a RACI Matrix to ensure completeness and accuracy. Internal validation cycles and presentation simulations were conducted to enhance project quality before final submission. The findings demonstrate that this model successfully supports transparent, accountable business decision-making and led to the issuance of an official Approval Decree (SK) by the owner. The development strategy followed the Product Development quadrant of the Ansoff Matrix, aiming to increase hotel room capacity from 60 to 220 units. This structured approach offers a strategic reference for future hotel development initiatives, emphasizing comprehensive feasibility analysis and long-term planning.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Feasibility Study, Product Development, POAC, Ansoff Matrix, Hotel Expansion
Subjects:	Ilmu Sosial Humaniora > Ilmu Sosial
Divisions:	Jurusan Pariwisata > Prodi S2 Perencanaan Pariwisata > Tesis
Depositing User:	Gede Bimbi Sanjaya
Date Deposited:	17 Sep 2025 09:28
Last Modified:	17 Sep 2025 09:28
URI:	https://repository.pnb.ac.id/id/eprint/21178

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